ENTREPRENEUR, CREATOR, LEADER, STEWARD, CHIEF, HUMAN,
Let’s cut right to the chase because I only have nine seconds to hold your attention (04.78 have already passed) -
I’m going to help you clarify your brand voice, message, and vision
so that your customers can hear you and your teams trust you.
There are a whole bunch of copywriting gurus, content creators, creative strategists, and teams of very capable humans out there hacking the world of branding + marketing. In fact, if you opened another tab right now and Googled “marketing consultant”, that would yield 1.76 billion results. So, why on earth should you hire me to help you answer questions about your brand?
I’ve gotten it really wrong before. Ohhhh man have I gotten it wrong.
I’ve turned to countless other ‘pros’ out there to answer my questions.
I’ve gotten some really sound advice and some really bad advice.
On both ends of the spectrum, I’ve learned something worthwhile.
Ultimately what I’ve discovered after years of trial and error in the branding world
is that the most important thing is that you feel fully aligned with what you’re doing.
HERE’S WHAT ELSE IS IMPORTANT:
That you know that the hero of your brand story IS NOT YOUR BRAND
Learning that your hero is who you’re here to serve, and figuring out
how to communicate with them in ways they can actually hear.
Figuring out what problems you’re solving for them and how.
Creating a vision + goals that are grounded + clear.
Discovering + declaring what your values are and being totally committed and accountable to those.
Removing distraction and noise from your periphery that unconsciously has you comparing your shit to everyone else.
Authenticity, truth-telling, courage, intention, integrity, innovation + alignment.